Google will discontinue Nexus, popular smartphone lineup by Google running Android OS in the year 2015 to be replaced by the Play Edition.
Nexus line by Google is over in 2015 Yes – this line will be replaced by Play Edition (current name, it will be rebranded)
— Eldar Murtazin (@eldarmurtazin) January 27, 2014
We assume going by the name of the new device (Play Edition) that it is an effort to rebrand the moderately successful Nexus series and make it in more line with the PlayStore – the Android Appstore market. We all know that Samsung is clearly in the lead with their Galaxy and Note series giving tough competition to the likes of Apple.
Google, in the recent years has tried quite a few manufacturers to build its flagship device like HTC and LG but changing manufacturers did Google no good. So maybe changing brand might do the trick ? Or maybe we will see something entirely different not forgetting the Motorola Ara project that is just awesome to begin with.
Samsung and HTC both have Play Editions of their smartphones on the Google Play market and if Google is selling their own brand which is quite cheaper when compared to what others are charging, it is doing them no good. So Google will now encourage other manufacturers to create more play editions of their handsets.
What do you think of this move? Hit the comment section now.
source – knowyourmobile