Apple is known for its innovation whether it is design, ideas, concepts, UI or name. Yes, they choose their name carefully and there is a message behind them.
The iconic “i” used in all of their products like the iPods, iPhones, iOS, iMac.. the “i” stands for many things like innovation, inspire, inform, intelligence, intuitive and more recently people are using “i” for “iAnything”. All of these things suits them only too well. But this is not true.
When the first iMac was launched in the year 1998, it was supposed to make connecting to the internet really fast and easily. So the real i stood for internet. It became an icon, a symbol and was consequently used in all their future products.
Above is a short presentation of the first iMac which was launched back in the days. Here is the story behind it.
Ken Segall was an employee at an L.A. ad agency handling Apple’s account who came up with the name “iMac” and pitched it to Steve Jobs. Steve wanted the product to be called “MacMan”, but eventually warmed to Ken’s suggestion. Ken says that the “i” stands for “Internet”, but also represents the product as a personal and revolutionary device (‘i’ for “individuality” and “innovation”).
Ken Segall came up with the “Think Different” campaign which saved Apple.
“I’ve put in 14 years working with Steve Jobs on both Apple and NeXT,” says Segall. “I’m the author of the Think Different campaign and the guy who came up with the whole “i” thing, starting with iMac.”
On his blog, Segall explained the evolution of the campaign:
With the concept in focus, it was now just a matter of developing the campaign that could best deliver it. We went down many roads – with and without a human presence, with and without mice (yes, mice). The breakthrough came when we stepped back and realized that the spark driving Apple existed long before Apple. In fact, it existed long before electricity. The ability to think creatively is one of the great catalysts of civilization. So the logic seemed natural: why not show what kind of company Apple is by celebrating the people Apple admires? Let’s acknowledge the most remarkable people – past and present – who “change things” and “push the human race forward.”
The “i” has since been synonymous with all of Apple’s products including the iTunes, iBooks, iPads and so on. It has become a symbol of revolution, interactive and probably all the good words you can think of that begins with the letter “i”. Curiously it is always in small caps!!
So what about the “s” in iPhone 3gs and 4s and more recently 5s ? While the S in iPhone 3GS stands for speed, according to Phil Schiller’s 2009 announcement, Apple CEO Tim Cook says that the “S” in iPhone “4S” stands for Siri. Siri is the wildly popular miss know it all best virtual assistant you can get. She is smart but she can be tacky if you want.
The iPhone 5s launch event is nearing so lets about the “s” in the iPhone 5s. No official statements from Apple yet but let us speculate a little. The new iPhone 5s is all about security if rumors are to be believed. It will be sporting a new finger print scanner which has never been featured on any other smartphone on planet Earth. What do you guys think ?
There is also a cheaper version of the iPhone launching this year called iPhone 5c. Yet again no official statements from Apple as the device hasnt been officially announced but rumors are doing the rounds that it stands for Cheap. That makes sense because the iPhone 5c will be cheaper than other iPhones though the specs are still unknown.
We would love to get your feedback on what do you make of all the names Apple is coming up with and the reasoning behind it because surely there must be reason, I mean they are a bunch of innovative, intelligent, intellectual and inspiring and iPeople.